This year we were pretty excited about having two entries nominated as finalists in the Designers Institute Best Awards – with our Monsters… Ed.16 'Creating a Monster' featured in the Graphic, Editorial and Books section and Te Whenua project for Italian clients Fedrigoni in the Nga Aho categories.
Try as we might, we hav’nt yet managed a metalic dot in Editorial and Books category – singular topic’s and content driven design exploiting type and photography reigned supreme! Its always a challenge being a compilation graphic project but its always nice to make the final cut!
Our 16-page section titled Te Whenua in Fedrigoni’s 16/2 international book received a silver award in the Nga Aho category. The 16/2 publication features the original work of eight international designers, each with their own 16-page section using Fedrigoni papers and print embellishments.
Our section Te Whenua used the tradition of storytelling to convey the very essence (te ihi) of who we are and ignite a spirit of Aotearoa-ness as we introduce an international audience to our country's cultural heritage.
Hand in hand, our journey shares the richness of te reo through the sequence of powerful images of whenua and taonga, which are bookended by an explanatory index. This journey places us in our unique geographical location and pays homage to the Māori myths and legends that speak to the heart of our history and people ‒ our response to a brief requiring each design studio to express the creative identity of their country and surrounding cultural stimuli.
We would like to acknowledge this collaborative project and the other designers, contributors and clients involved – congratulations are due for Fedrigoni too, for the freedom they gave us to communicate our vision, reawaken and share traditional stories, celebrate our unique cultural heritage and honour paper and print methods in book design.
See the whole project here on behance.