#TypefaceTuesday - Serous from Formist.co

Mark Gowing has just released a new typeface called 'Serous'. Incase you're unaware, Mark Gowing is an interdisciplinary artist, recently founding formist.co. Gowing's beautiful type was featured in our latest issue - Threaded Ed.17 - and now the curvaceous 'Serous' is available to license.

As the naming indicates, Serous has been designed to embody the feeling of liquid. Letters and texts are defined by rhythm and fluidity. The word serous comes from the Latin serõsus (from serum) and is defined as: resembling, or producing serum, referring to substances of a watery nature.

Serous employs a systemised design that generates form and structure based on a set of modular rules. The characters are drawn on a geometric grid, giving the type a rhythmic uniform nature.


Serous is very distinctive at large display sizes. The typeface is not intended for use at text sizes or as large gallies of text. The letter spacing is defined by a pin line that separates each character. The most dynamic results are often achieved by using settings that create the same pin line in the leading as is present in the kerning.


Images and Info c/o Mark Gowing.

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