Deliverance is a motion-based company which offers creative solutions from television advertisements to movie trailers. Their brand needed to communicate their unique perception and distinctive approach to creativity.
One challenge we met, was to create something progressive as well as timeless. We came to a solution that suggested the arrival of light, using the triangular form as a device for hiding/revealing. Using forward thinking printing embellishments, the brand was made visible in black foil and in reverse on black stock.
The Deliverance brand mark was used to overlay motion based media as well.