Do Disturb - Alt Group

One of the problems with design is that it is becoming serious, perhaps too serious.

There is probably some truth in Dostoyevsky's claim that you cannot be free or fully human until you laugh because to laugh means to make your own judgement, to refuse to accept things at their face value, but also not to take yourself too seriously. One of the problems with design is that it is becoming serious, perhaps too serious. When things become serious they tend to get defensive and inward-looking. In an article in Form magazine a few years ago about the state of the design profession, the authors concluded that design was like a corpse: exquisitely laid out, but not going anywhere. They went on to say that design was also like masturbation, in that it was in danger of becoming self-indulgent and pleasing no one else. Design is certainly serious business, but there are elements of a sense of exploration and play in design that should not be forgotten. There is also the element of making in design that's about discovery and evaluating, about form giving. But design is also about process, and about conscious choice. Yes. No. This over that. Yeah… Nah. Choose your clients wisely-they define your madness. Like Hamlet, design charts the same course
of real and feigned insanity-from the overwhelming grief to getting your rage on. Alt Group. Do Disturb.