Home front layout - Draft FCB

 

Email dialogue which constructed DRAFT FCB's article in this edition.

From: James Mok
To: Creative
Subject: Threaded Magazine

On Mon, 14 Sep 2009, James Mok wrote:

> Threaded Magazine has asked us to do a spread about the agency for their next issue. We have to include some work,
> and also something about what makes us, how would you say, us. I'm off on a new business meeting until the end of the
> day. Billy's running the show. Run everything past him.

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From: Billy McQueen
To: Creative
Subject: Re: Threaded Magazine

On Mon, 14 Sep 2009, Billy McQueen wrote

> Hey fullas. I'd like every team to send me the best piece of work they've done recently, with a bit of a blurb, by the
> end of the day. Also, any layout ideas you have would be great. Chur.

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From: Kelly Lovelock
To: Creative
Subject: Re: Threaded Magazine
Att: Robert Harris

On Mon, 14 Sep 2009, Kelly Lovelock wrote:

> Here's the multi-channel, genre-breaking Robert Harris 'Outdoor Art Gallery' project we did a while back. Is there a
> job number for this?

To show how Robert Harris coffee makes every moment inspirational, we got some of New Zealand's best artists to create art out of napkins. Then we turned Britomart into an art gallery to inspire others.

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From: Antony Wilson

To: Creative

Subject: Re: Threaded Magazine

Att: Stab Poster, Alan Ball

On Tues, 15 Sep 2009, Antony Wilson wrote:

True Blood's a show on Prime about vampires living amongst humans. And since it was coming here, we needed to warn the public before the vampires arrived. These posters worked a treat and ended up being seen by series creator Alan Ball, who requested a copy for himself.

> Did The Mr Robby Harris request your artwork, Kelly? No, no he didn't.

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From: Billy McQueen
To: Creative
Subject: Re: Threaded Magazine

On Tues, 15 Sep 2009, Billy McQueen wrote:

> Please tell me there's more. Need layout ideas too. Job number: THR0001.

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From: Jason Jones
To: Creative
Subject: Re: Threaded Magazine
Att: Tea Towels

On Thurs, 17 Sep 2009, Jason Jones wrote:

> As Creative Coordinator, I need to be kept up to date about of all jobs coming through. Please let me know how much creative
> time is required on the Threaded job, so I can book around our paying clients. Here's Jane and Leisa's tea towels that you requested.

Genesis Energy stands for neighbourliness. And what says neighbourly more than a tea towel hanging on a line? We put Genesis Energy's 'Declaration of Neighbourliness' on the tea towel itself, and ran the ad in newspapers around the country.

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From: Billy McQueen
To: Creative
Subject: Time

On Thurs, 17 Sep 2009, Billy McQueen wrote:

> Ignore Jason, Threaded comes first. I need this finished by end of play.

From: Amy Williams
To: Creative 
Subject:
 THR0001

On Thurs, 17 Sep 2009, Amy Williams wrote:

> Whoever opened up THR0001, only Accounts are allowed to officially open job numbers.
> We can't delete it until all time has been taken off it. Please remove the accrued 20hrs by midday.

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From: Matt Simpkins
To: Billy McQueen
Subject: Re: Threaded Magazine
Att: TurdOn Thurs, 17 Sep 2009, Matt Simpkins wrote:

> Here's the piece of shit me and K Dog did.Oktobor, NZ's #1 post-production house, can make even the worst ideas look amazing. So we sent all of the ECDs (well the important ones at least), something to remind them of Oktobor's genius - a polished turd.

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From: Billy McQueen
To: Creative
BCC: Amy Willlams
Subject: Re: Threaded Magazine

On Thurs, 17 Sep 2009, Billy McQueen wrote:

> Thanks for taking care of your time sheets. That job number should never have gotten to you guys. There hasn't been a solid idea for
Threaded yet, so if you can guys can keep at it (off the clock) that'd be great. Ta.

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From: John Maxwell john.maxwell@mintfcb.com
To: Creative
Subject: Re: Business Cards
Att: Cards

On Fri, 18 Sep 2009,

> Here are the business cards I designed for Mint. Could a writer please write a blurb for me?

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From: Helen North
To: All Users
Subject: Jane Wardlaw just had her baby!
Att: Ava

On Fri, 18 Sep 2009, Helen North wrote:

> It's a girl, six pounds 14, and her name's Ava! I'm coming around to collect money now!!!

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From: Chris Schofield
To: Billy McQueen
Subject: Re: Threaded Magazine
Att: Idents

On Fri, 18 Sep 2009, Chris Schofield wrote:

> Speaking of cute, check out the detective from our Prime idents. Woof woof.

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From: Tony Clewett
To: Creative
Subject: Re: Anyone got any ideas for Threaded?

On Fri, 18 Sep 2009, Tony Clewett wrote:

> Why not use the whole email exchange as the idea for the spread?

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From: Chris Schofield
To: Creative
Subject: Re: Anyone got any ideas for Threaded?

On Mon, 21 Sep 2009, Chris Schofield wrote:

> You mean like the novel 'e'?

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From: Billy McQueen 
To: Creative
Subject: Re: Anyone got any ideas for Threaded?

On Mon, 21 Sep 2009, Billy McQueen wrote:

> Okay, I've just asked James if he's heard of the book 'e' and he says he hasn't. So let's run with it. Think of it as a tribute instead of > a rip-off. Iain, can you please art direct this so it looks emaily? Threaded templates, fonts, etc in transfer.
> Cheers.

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From: Threaded Magazine
To: Billy McQueen
Subject: Re: Threaded Ed. 8 The Home Front

On Mon, 21 Sep 2009, Threaded Magazine wrote:

Sorry it's so last minute but could you please steer clear of any email-type layouts as this will be the focus of our next issue.