First Choice Foods

Branding / Packaging



Upper Crust Pies

Upper Crust were a range of pies distributed throughout New Zealand. The ethos of the brand needed to be homely, inviting and reflect a picturesque New Zealand.

A challenge we met was to make the packaging reflect it's high quality, while reaching all audiences. We met the clients needs by delivering 'New Zealand's finest' pies with a warm and friendly aesthetic approach.


Yummy Tummies

Yummy Tummies needed a packaging solution for their new range of refrigerated products. With a wrap around flag and a bright yellow/red color combo, this really stood out on the shelves.