First Choice Foods
Branding / Packaging
Upper Crust Pies
Upper Crust were a range of pies distributed throughout New Zealand. The ethos of the brand needed to be homely, inviting and reflect a picturesque New Zealand.
A challenge we met was to make the packaging reflect it's high quality, while reaching all audiences. We met the clients needs by delivering 'New Zealand's finest' pies with a warm and friendly aesthetic approach.
Yummy Tummies needed a packaging solution for their new range of refrigerated products. With a wrap around flag and a bright yellow/red color combo, this really stood out on the shelves.