Branding / Collateral

Inspired by a strong independent Grandmother who always believed comfort is key, the UK-based fashion label Hayley (founded in 2012) evolved. Hayley adds it's own unique twist on this underlying concept by creating sleek luxurious gown designs for women to feel and look incredible in at all times. 

Named after the founder, this brand personifies her beliefs that the female form is beautiful - as all of her garments have an emphasis on timeless elegance.

Any one of her pieces is an investment in beauty, grace and a celebration of femininity with utmost consideration going into fabric selection, form, functionality and practicality.

The typeface selected for this brand mark is indicative of these core qualities with classic graciousness represeneted in its curvature and black and white simplicity.