Pacific Casing Ltd
Branding / Advertisement / Packaging
Pacific Casings Limited is a 100% family-owned and operated New Zealand company in that specialises in producing high quality natural sausage casings predominantly for export.
With a professional based audience such as small goods manufacturers, casing dealers and suppliers Pacific Casings approached us wanting to refine and modernise the image of the company using design to define them as cutting edge, hands-on, experienced experts in this field.
We designed a brand mark which gave the company a clear pacific positioning - distinguishing themselves apart from industry competitors (important for export & distribution). The deep blue colour was intentionally used to reflect that this is a product coming from a New Zealand-owned company, referencing our Pacific ocean and the international connectivity they have.