Branding / Packaging
After a lifetime in coffee, Smith still has an abiding passion for going in, switching on the roaster and blending some great coffees, producing something greater than the sum of its parts. Whether you consider biking or good coffee a daily necessity you’ll appreciate the care that goes into every container of Smith.
They say its a bracing tonic for the inner self and we wanted this quality to manifest in both brand and packaging through copywriting, colour and type treatment. The result is a brand mark that communicates Smith’s passion for roasting, blending, chit chat and bikes.